INFJ: Making Your Online Business Plan
In this article, I will share with you an outline to help you create your very own online business plan. We live in the digital age where you can easily earn money online by creating content.
It can be overwhelming to imagine where to start. But if this is your desire, I made this advice with beginners in mind to guide you to focus on what are the most important things to consider!
To help you remember it all, I created the 8 P’s: Purpose, Problem, Person, Product, Pain, Pleasure, Platforms, and Plan.
Below, I explain each of the 8 focuses for you to identify for your own online business to effectively craft a perfect plan. For each, I give examples related to my own online business plans.
Go ahead. Get a paper out if you actually want to make one for yourself and start listing out your ideas.
As a disclaimer, I’d like to remember that you can always change your plan. Just start, then pivot when you feel that it is necessary to. Creating content online can be intimidating because it is very limitless + free-flowing, so you should be flexible. Overall, planning helps create a framework to at least know where you are trying to get to.
Alright, let’s get into the 8 P’s.
P1: Purpose
Identifying your overall purpose in sharing content is really step #1. Ask yourself: why should anybody consume your content? What are you offering in exchange for their attention?
Write an overarching objective of your content by identifying the benefit you provide for your audience.
Examples for 2 of my blogs:
- Quest In: Personality psychology lessons
- I provide my audience: easy summaries in the form of cute book notes which saves my audience time to understanding different psychological theories.
- Home DIY: Beginner project tutorials
- I provide my audience: step-by-step instructions (with pictures) to help them complete DIY projects with confidence and ease.
You want to focus on how you offer shortcuts and improvements over other options of the same information.
Pick a niche that already exist and already has demand, but make a better version than what is available.
P2: Problem
Following up on figuring out your content’s purpose is to realize what problems can you help solve for others through content. Ask yourself: what problems are people dealing with related to your niche? What solutions have you found to have worked personally for yourself that you would like to share with someone?
Examples for my 2 blogs:
- Quest In: existing content on personality psychology is either low quality, too long, or rather boring
- Home DIY: existing content is outdated and/or not easy enough to understand for beginners
P3: Person
Having a target audience in mind really helps in the content creation process. The best is actually when you were that person in the past, because then you know exactly what the experience is like to feel in lack, in pursuit, and in satisfaction.
If you understand the experience personally, then you can really curate an improved experience.
Examples for my 2 blogs:
- Quest In: Individual who enjoys learning about social psychology, desires self-development, and appreciates educational presentations. Male or female. Young adult, perhaps in their 20s or 30s.
- Home DIY: Stay-at-home moms that want to make their houses really feel like homes. May be intimated by home improvement projects due to lack of experience, knowledge, or tools. Aspires to live a non-toxic lifestyle by reducing environmental toxins at home.
Alright, if you have decided on your content’s Purpose + the Problem(s) you solve + the ideal Person you can best help, then the next step is identifying your Product.
P4: Product
Content creation itself can be very satisfying + worth doing if you simply want it as a creative outlet. You don’t need a product, but you really should consider offering one for the following reasons:
- A portion of your audience will want to purchase your premium content if they like your free content
- You should value the time that it takes to create content & get paid for offering it (as long it is high-quality, professional, and worthy of someone else’s hard-earned money)
- Business exchanges feel good at the soul level: you are fairly compensated for the service you provide
- It pushes you to create the best version of the item because you will want it feel valuable/worth it (to a stranger on the internet)
To brainstorm a product, ask yourself: what do people already spend money on that I could create a better version of? What have I spent money on from other creators? What can you sell or promote that a visitor would find helpful?
The best niches that people usually invest in often relate to either HEALTH, WEALTH, or RELATIONSHIPS. Can you think of any products you could offer in any of these categories?
Digital products include: guides, books, courses, high-quality images, templates, etc.
You might also want to consider offering a service!
Examples for my 2 blogs:
- Quest In: MBTI Cheat Sheet (offered in my Shop + on Amazon as a print copy) + MBTI Typing Sessions service
- Home DIY: Thorough PDF step-by-step instructions with printable stencils.
The following 2 focuses will be related to marketing, before finally figuring out the backend systems you can implement to establish a source of passive income.
P5: Pain
Focus on current pains, pitfalls, or potential losses. When advertising your product, these are ways you help your customer resolve.
You can speak to your audience by relating your own personal experience and sharing how you found a solution yourself.
Please consider learning about marketing through additional research if time permits for you.
P6: Pleasure
Focus on benefits. What would a customer really gain in exchange for purchasing from you?
Selling something to someone really comes down to the exchange of value.
Identify how your product improves someone else’s life, why it is worth their time + money, and what a customer can really expect to gain from buying?
P7: Platforms
Find out what platforms you want to create content on to investigate what content already works. You will want to consider where your niche does best on various platforms.
Is it YouTube, Instagram, TikTok, Etsy, Pinterest, X/Twitter, or somewhere else?
For me personally, I find Pinterest to be the easiest platform to start with & the payoff is CRAZY. Content is shared by other users & can bring you traffic for years, even without additional work. It’s awesome. Highest recommendation if your niche exists there.
YouTube I find to be the most fun challenge. The audience is so lovely & full of real people who want to connect. It’s sort of the most intimidating to publish videos on, but it’s great for pushing you out of your comfort zone to step into your own voice.
Secondary platforms to setup are payment processing platforms. You will need to set up your bank information to accept payments from. Usually, it is as simple as putting your own link with attachments for download for your audience. If it’s a service, you can set up booking links to your calendar too.
Different Types of Platforms
You could categorize platforms as places you either focus on OUTREACH or on NURTURING.
On outreach platforms, your content should be relatable + easily digestible. On nurturing platforms, your content should attempt to be as helpful as possible to build trust with your audience.
P8: Plan
Okay, you’ve made it to the end. Now it’s time to decide on your weekly goals to work towards passive income streams.
Dedicate a few hours on certain days. Start small to get the ball rolling, then start getting consistent. It gets easier with practice.
Find the times in the week that you can best get into your creative flow.
I like Canva for all my content creation needs, along with CapCut for video editing. Both offer free versions, though I have paid for Canva’s premium version for 3 years consecutively now. (it’s my version of video games hah!)
Then you can create a weekly publishing schedule for yourself, where you aim to share online at least once a week a specific type of content. (I already failed my goals from last week, but I swear I am trying! Best luck this week I hope!)
There you have it. An 8-part framework to creating your very own online business plan to set yourself up for passive income! I hope this helps.
Until next time, please take care! 🙂
